It’s no secret that content marketing is incredibly effective.
It gives your business three times as many leads as paid search, and it costs 62% less. And when you consider the fact that there are over 3 billion Google searches every day and over 2 billion people use social media, it becomes clear…
You need content marketing to make it today.
However, not all businesses need it at the same scale. Consequently, the costs are different.
Different Growth Phases, Different Content Marketing Costs
Before we grab our calculators, let’s set the criteria.
We’ll be looking at four different business sizes in terms of employees:
- Startup or one-man company (3 employees at most)
- Small business (up to 100 employees)
- Mid-market company (100 and more employees)
The criteria we’ll be looking at when estimating costs are:
- Content marketing processes
- Salaries (in US terms) and fees
The costs are different, but so are the needs.
If you own a small business, you may not be able to handle the traffic that comes from a large-scale content strategy an enterprise would use.
Similarly, if you run an enterprise, you can’t use a startup content strategy. You wouldn’t get the results you need and make the most of your budget.
Because of that, we’ll first define the degree to which business owners and existing employees handle the new content marketing efforts themselves, and what they choose to focus on.